First off, it smells like cola! You can't smell it once it's been on since it dies down to a very subtle unnoticeable vanilla coke scent. It's called a lip tint (big understatement) but it's definitely a lip stain.
Colour:
The colour is a Christmas red with a slight pink neon lean, on some skin tones I think it will look neon. The picture doesn't do it justice, it really has a pink lean in really life. I wouldn't call it a matte but it's not too shiny either. There's no shimmers or glitter.
From Left to right: 1 swipe after being wiped with tissue, 1 swipe, 2 swipes
Texture:
Texture wise it's quite gritty so I find that it's easier to warm the product up on the back of my hand to get it going and then apply onto my lips. I think they could've blended the product a bit longer but I think it also has to do with how much pigment is in the product. You can see how gritty it is after I've swiped it. I'm sure you can use a lip brush but I would hate to wash this out of my lip brush,
Application:
Because of the texture I do warm it up with the back of my hand (it will stain your hand! which is what I don't like) and then I'll just go in with the tube and apply. I'll quickly clean up the edges with a cotton bud and makeup remover. Since it's in a lip balm tube it's not the easiest to get super sharp lines but for a bright lip sometimes I don't prefer to have super crisp edges. It's possible to have not so defined edges because the product doesn't budge.
Longevity:
This product will stain your lips and the stain is harder to remove than a liquid lipstick. It will last through food and drink but will show slight signs of wear especially if you've been easting oily food. I will say that the wear looks nicer than a liquid lipstick.
Moisturizing?:
It contains lots of moisturizing ingredients but I wouldn't really call it hydrating. I feel like there's so much pigment packed into it you hardly put any on so you don't really end up putting a lot of it on. It's also not drying (at least for me), and I do prefer to put a colourless balm on top of it.
Overall:
It's definitely a statement lip but I think it would look wonderful on any skin tone this time of the year since it's so festive and super pigmented. I have to admit I bought it because of the scent and soon after realized it was a stain not a tint. I do really like the product overall minus the texture.
I bought the product in store for C$8.95 and it is a part of their holiday collection.
PS. there's no really taste to it (not that I can notice)... so that was slightly disappointing. LOL!
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